Article on a possible future direction for activism

For anyone who is interested in exploring new directions for activism that are, perhaps, not as reactively  given to burying one's face in conflict; there was a great article in a magazine called Fast Company about former Sierra Club president Adam Werbach taking on Wal Mart as a client through his environmental consulting firm. The article touches on the tension in being critical of that which t can be fairly labeled unjust and the need to remain open to interactions and relationships that may create the potential for significant and radical change - even if that change is ignited with a percived "enemy."